One of my responsibilities as Knowledge Manager at The Sasha Group, a VaynerX Company, was overseeing and managing our brand social media channels: primarily Instagram and TikTok. 

In addition to showcasing our expertise, people, and agency culture, this was an opportunity to test tactics, formats, content themes, and trends, and apply our learnings to our clients’ content and strategies.  

I led a scrappy team of creators and an analyst to build The Sasha Group’s social media into a hub for marketing and business professionals, entrepreneurs, and industry talent. In about 18 months, through daily posting (original and repurposed content) and community management, we grew our TikTok to more than 10k followers and tripled our engagement across platforms.