INSÓLITO is a startup tequila brand. The spirit is made from 100% blue agave and is additive-free.

The INSÓLITO team came to my team at The Sasha Group, a VaynerX company, in search of a partner to help them identify audience cohorts, build a platforms and content strategy, and help them create SOPs to execute on the strategies we created. Collaborating with the Director of Consulting and SVP of Consulting, we developed and led a custom 3-hour workshop, complete with relevant industry and social/cultural research, to dive into their brand and opportunities within. In the end, we delivered a robust social media strategy with six audience cohorts, platforms and content strategies, paid media recommendations, SOPs and tips for operationalizing everything we gave them. We also provided guidance on how to leverage their partnership with country band Midland, and how to use their existing content library in fresh ways to breathe new life into their social media presence.

As a result of the custom workshop and strategy document, the INSÓLITO team felt fully equipped to confidently implement our recommendations to take their brand to the next level.