Noughty AF Wines
Role: Strategy Consultant
Noughty AF is a non-alcoholic wine brand based in London, UK. As they aim to increase their presence in the U.S., they looked to partner with a strategist to identify specific audience cohorts to help increase engagement and relevance through their strategic social content—and further grow their brand in the States.
Together, through in-depth cultural research and studying consumer and category themes and trends on social media, we created four detailed audience cohorts for the Noughty team to create against in their content. The cohorts, combined with some best practices for creating strategic, engaging content, provide strategic direction to help them grow the Noughty brand in social and win with relevance.
“Kate is a very knowledgeable and engaging marketing professional. She understood our brand and was able to pull together exactly the sort of profiles we were looking for. We really enjoyed spending some time with her to develop this project and appreciated the time she took to show how our brand could be integrated into specific cohorts
and trends. Her expertise was invaluable.”
Verity Martin, Business Manager, Thomson & Scott